1. Who We Are?
United Call Centers is one of the key elements of the call center market since 1999. In the past 20 years, we have conducted millions of successful calls, and designed the best, winning telesales formula for ourselves. Our current portfolio also reflects this sales-oriented perspective, with 65% of our services being sales, and a growing part of this is digital sales (such as AI-based, chatbot-supported solutions). We have experience in both B2B and B2C segments, and while the social media’s role increases, telesales is still an important factor in success.
2. What is Telemarketing?
Nowadays ’telemarketing’ and ’telesales’ are used interchangeably. In both cases, the mutual point is building customer relationships over the phone. It’s important to remember, that telesales and telemarketing are two distinct services that support each other. The objectives of the calls are different, and they need different strategies and attitudes.
The aim of telemarketing can be:
- Establishing interest in a new product or services
- Information gathering, market research, assessing customer needs
- Feedback collection, customer satisfaction measurement
- Appointment setting, supporting sales reps’ fieldwork by setting up meetings
A good telemarketing campaign prepares telesales and supplies information to help both over-the-phone and face-to-face sales. It is often called ’lead generation’ as well because it finds new prospects and „warms up” cold leads. Telemarketing, just like the opening act before a concert, prepares the audience to accept the product or solution, significantly increasing the sales rep’s efficiency.
3. Why Is Telesales Good Today?
During telesales, we sell products and services over the phone (or by online meeting or video chat) right away to customers. In addition to information exchange and introductions, we can give a proposal, and using our PCI-DSS technology customers can pay securely during the call.
It’s important to remember, that a phone call is more personal and more active than a simple email. Customer questions are easier to answer and conversations can reveal new opportunities where UCC’s solutions are the key to success.
4. What Are the Difficulties of Telesales?
In the past 20 years, we have experienced there are so many barriers to overcome for telesales reps. They need to be well-prepared, proactive, and assertive in cold calls. It’s important to recognize customer needs to be able to make bespoke proposals. We share our knowledge with new colleagues via USE – United Standards of Excellence internal academy. Our experienced, senior trainers and the individual development plans they are creating guarantee we can increase our Partners’ revenues with hundreds of thousands of transactions. We carry out many cold calls, so our motto is „first impression cannot be made twice”, so we always work with prepared, flexible, positive colleagues.
5. Why Everyone Needs Telesales
In our international division, we have been working with telesales agents for 12 years all over the world. We recognized that rapport building is the most successful if the customer and service provider speak the same language. Because of this, we are working with native-speaking, home-based call center experts. They usually already have 4-5 years of contact center experience and choose home-based work for increased work-life balance, and to spend more time with the family. Since they only need the Internet, a computer, and a USB headset, we can support languages in 150 countries.